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Friday 25 May 2012

Creative Fashion Collaborations - Justice Does Surface To Air



Collaborations are the way forward now in a rapidly changing fashion landscape. Everyone from high-street retailers right through to smaller, niche labels are collaborating with interesting creatives from all disciplines in an effort to bring a bit of true individuality, exclusivity and authenticity back into fashion.


French label Surface 2 Air Paris has taken a unique approach to the concept by collaborating with cult French dance music outfit Justice to produce a mini collection. Epitomizing the personal style of Justice members, the collection includes 2 worn-in biker-style leather jackets, which are fitted to the body, in keeping with the 'super-skinny' silhouette still favoured by most hipsters around the world. Jeans are also part of the collection, which, you guessed it -are super skinny. The result is a hot look but one that requires the long-term abstinence from traditional French staples - cheese and croissants - what we do for fashion. By Lisa Evans









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