Sensory overload is unavoidable in Paris, and after a while you become a bit numb. But like a sorbet that clears your palate between courses, Jean-Charles de Castelbajac’s (JC/DC) store at 10 Rue Vauvilliers will work as a visual palate-refresher.
The store has an air of theatre without being theatrical, drama without being dramatic and history without being historical. A retro, semi-aggressive undertone, popped up by whimsy and surprise. Oh yes, they do sell fashion, too.
The store’s flair and ingenuity are not accidental. Cooperation between super-talents such as JC/DC and Christian Ghion is likely to produce something remarkable. In his 40-plus years in the business of high-impact eye candy, the Casablanca, Morocco-born Marquis de Castelbajac has enjoyed enormous successes designing fashion, movies, cars, sportswear and interiors. Celebrities from Elton John to Pope John Paul II have worn his creations and added to his fame.
The 49-year-old Christian Ghion is no less prolific or versatile. He is known as a designer of high-end furniture and accessories, exhibitions, and home, store and hotel interiors. His chicest furniture design is the 2002 Shadow chaise lounge for Cappellini. By Tuija Seipell
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